AI For Marketing

AI helps in areas like product strategy and supply chain planning


In education, adjusting learning based on an individual student’s particular needs has been a priority for educators for years. AI allows a level of differentiation that is possible only by analyzing details of each learners’ capabilities and progress. Increasingly, education companies are looking to offer intelligent instruction products that use AI to provide learning, testing and feedback to students from pre-K to college level that gives them the challenges they are ready for, identifies gaps in knowledge and redirects to new topics when appropriate. 


In manufacturing. AI is being used to enhance supply chain planning, helping companies anticipate market changes. AI algorithms formulate estimations of market demands by looking for patterns with respect to location, socioeconomic factors, weather patterns and so on. This information is invaluable to manufacturers as it allows them to optimise inventory control, energy consumption, staffing and the supply of raw materials.

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